Meet Your Future Daughter
Meet Your Future Daughter
Brand
Dove
2024
2024
Brand
Dove
2024
CHALLENGE
CHALLENGE
As social media influences grow, so do the beauty standards imposed on our young girls. With every scroll, their mental health suffers. If this trend continues, what future awaits our daughters?
To explore this, we conducted a social experiment with couples, creating their daughters with AI. We then predicted the mental health challenges these girls might face as they mature.
Because the beauty culture we create today will affect a whole generation tomorrow.
As social media influences grow, so do the beauty standards imposed on our young girls. With every scroll, their mental health suffers. If this trend continues, what future awaits our daughters?
To explore this, we conducted a social experiment with couples, creating their daughters with AI. We then predicted the mental health challenges these girls might face as they mature.
Because the beauty culture we create today will affect a whole generation tomorrow.